Reimagining Leadership From the Inside Out


Our Mission: To empower leaders to embrace their unique qualities and strengths so they can create change within themselves, their organizations, and their communities.

At When You Lead, we are dedicated to working closely with exceptional leaders and organizations currently navigating growth challenges. We recognize that these growing pains can sometimes be frustrating and overwhelming. 

Our passion is to help you unearth the inherent strengths of the individuals within your team. By shining a light on these unique capabilities, we provide a transformative experience that empowers your team to overcome hurdles, embody their potential, and feel valued for their contributions. 

We guide you on a journey of unleashing the incredible natural power of your team, propelling your organization toward success.

How We Work


I'm Heidi Metro ("Mee-tro"), Visionary & CEO of When You Lead. I'm really glad you're here. 

If you're reading this, you're someone who's ambitious AND has a soft heart. Who feels deeply AND kicks ass. Who has desire to feel, love, heal AND a desire to LEAD.

And you may FEEL lonely. Like it's not possible. Like it doesn't really matter. 


Our team is proof positive that you can LEAD in an UPDATED WAY! We WALK OUR TALK every single day. 

The world needs you to lead. To CO-LEAD with others like you. Like us. Not tomorrow. Not when you've got it all figured out.

Right. Now.

The more we as deep-feelers and high-achievers are in community with one another, in positions of power, the more we are making decisions, the more we LEAD, the more the world has a fighting chance of seeing more equity, more justice, and more LOVE that we all so desperately need.

I'm here to help you remember that your INDIVIDUAL strengths, talents, and desires are NECESSARY to effect change within your crew, your community, & our culture. 

When intentional leaders collaborate with ONE ANOTHER the WORLD CHANGES!

This ride ends, friends. Fast.

Your time to LEAD is now. 


You don't wanna miss a thing! 

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