Reimagining Leadership From the Inside Out

At When You Lead, we believe that the most powerful transformations begin within. We're here to help leaders tap into their inner strengths, embrace their authenticity, and drive meaningful change—within themselves, their organizations, and the world around them.

Our Commitment

We empower leaders to lead with purpose, clarity, and compassion—fostering growth not just in strategy, but in self-awareness and human connection. Together, we cultivate the kind of leadership that elevates teams, builds thriving cultures, and makes a lasting impact.

Who We Serve

We partner with visionary leaders and organizations facing the complexities of growth. Whether you're navigating change, scaling your impact, or overcoming internal hurdles, we walk beside you—turning growing pains into opportunities for evolution.

Our Passion

We believe every team is full of untapped brilliance. Our work centers on revealing the unique strengths of individuals, helping them rise with confidence and clarity. When each person is seen, supported, and celebrated, your entire organization is energized to overcome challenges, unlock innovation, and thrive.

This is not just leadership development—it’s a transformational journey that brings your mission to life through empowered people.

🎨Our Values

• Curiosity – We lead with wonder and a willingness to explore.

• Connection – Relationships are at the heart of everything we do.

• Equity – We are unwavering in our commitment to justice and inclusion.

• Plenty – We believe in abundance and collective prosperity.

• Collaboration – Together is how we thrive.

• Comprehensive Health – We prioritize well-being in all its forms: physical, mental, emotional, financial, and systemic.

🌟Our Motto

When You Lead, the World Changes.

💡Our Core Beliefs

• We are an antiracist, equity-centered organization.

• Change is cyclical—and so is growth.

• True wealth lies in our collective health.

• There is enough for everyone.

• Micro-level shifts create macro-level transformation.

Heidi Metro

 Heidi Metro is the visionary & CEO of When You Lead: Coaching & Consulting, a dynamic community fired up to effect change on a global scale by tending to individual and team strengths.

When You Lead is a foundational program that connects individuals with themselves FIRST! Heidi believes that when high-achievers & deep feelers Connect, Communicate, and Collaborate from a place of inner leadership, they become the conscious leaders of their lives, careers, communities, and the world.

In a sleepy Midwestern town, you’ll find Heidi with her crew... partner Mike and their 3 kiddos, along with their two pooches. She loves a lazy day of reading in a hammock, hiking the local trails, or planning her next trip to everywhere.

Mike Metro

Mike is the Director of Strategic Partnerships at  When You Lead: Coaching & Consulting.  Mike lives in River Falls WI with lovely wife Heidi and three beautiful children. 

Mike has a BA in Political Science/Mass Communications from Winona State University. Mike is also a Certified Kolbe Consultant as well as an IDI Qualified Administrator. Mike's work as trainer and coach has led to the firm belief that “self-awareness” and “curiosity” are the keys to making meaningful and sustainable change. “I believe that there is something to learn from every interaction.”

Mike also loves to travel and is a HUGE Astronomy Nerd. So when traveling or at home, you can find him gazing up at the night sky.